- Brand
- Kukko, Laitila, Finland
- Website
- kukko.fi
- Marketplace
- Amazon.de
- Category
- beer, gluten-free
Amazon.de 01
Where it started
Kukko already had gluten-free beers listed on Amazon.de, with limited visibility, images and A+ content that undersold the product, and advertising that had not yet been built out. Germany first, with an eye on the rest of Central Europe, and a new Helles to launch.
02
What we did
Rebuilt every listing for German search — titles, bullets, images, A+ content and the brand store — around the two things that sell the product: gluten-free and the brand's values. Launched the Helles with its own listing and campaign plan. Restructured advertising from search-query data: competitors segmented, mid- and bottom-funnel keywords targeted, defensive, product-targeting and automatic campaigns in place. Moved fulfilment to FBA.
03
What changed
Sales grew year on year at an advertising cost that stayed efficient; organic rankings improved and branded search rose; Subscribe & Save brought repeat purchases. The figures are in the call.
Next step
Twenty minutes, no deck.
One marketplace or all twelve: we walk through where your account stands, what we would do first, and what it looks like when one team runs it as your Amazon function. If it is not a fit, you will know inside the call.
