Company
Built to run accounts, not to advise on them
In 2021 Ville Hälinen and Eero Manninen saw the same thing from two sides: Nordic brands that wanted to sell on Amazon and could not build the function themselves, and marketplaces that punish the part-time seller. Avenu was founded in Helsinki to be that function — the team that runs the account, not the consultant who explains it.
01 · How it started
How it started
In 2021, our founders Ville and Eero saw how many Nordic businesses struggled to navigate global marketplaces. With years of experience in e-commerce and a passion for solving challenges, they decided to take action. What started as an idea grew into Avenu — a team driven by curiosity, collaboration, and expertise, helping businesses thrive in an ever-changing marketplace.
Today the team runs accounts on twelve Amazon marketplaces from Helsinki and across time zones, in one operating system.
02 · What we are now
What we are now
Two services: account operation on any of twelve Amazon marketplaces, on your account; and Europe entry for brands outside the EU — on your account, or on ours. One operating system, AvenuOS, that the team works in and the client sees into.
- 2021
- founded
- 30+
- brands operated today
- 12
- marketplaces, US and Europe
- 15
- marketplace professionals internationally
03 · The people
The people
One remote team: leadership in Finland, specialists across time zones. English is the working language.
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Ville Hälinen
CEO, co-founder
The operative leader of Avenu: strategic growth, sales and business development. As CEO he combines hands-on client work with a focus on scalable solutions and long-term client relationships.
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Eero Manninen
CMO, co-founder
Leads Avenu's operating team and the daily work in the accounts, so that clients' goals are met profitably and efficiently on the platform. Years in international markets across Germany and Asia, and a wide knowledge of industries, product categories and platforms.
04 · The Avenu culture
The Avenu culture
Three of the team, in their own words. Careers →
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"Working at Avenu feels empowering and rewarding. It's a positive, trust-filled environment that makes work feel less like work and more like a shared passion."
Gevan J. Amazon Specialist -
"Joining Avenu as a newbie has been an amazing experience. The supportive team, encouraging culture, and hands-on learning opportunities have made it easy for me to grow and build confidence."
Anjo A. Amazon Specialist -
"Working here has been a game-changer. The flexible hours let me balance work and life because the focus is always on results, not rigid schedules."
Jennina P. Senior SEO Specialist
05 · Commitments
What we hold ourselves to
- Problems answered within four hours on working days.
- Account health monitored daily, not weekly.
- Nothing reaches your listings unreviewed.
- Your accounts and your data stay yours.
- Your business and products understood end to end; every recommendation rests on that.
06 · Brands we have worked with
Company details
- Company
- Avenu Oy
- Business ID
- 2828540-7
- Address
- Kanavakatu 1, 00160 Helsinki, Finland
- Contact
- hello@avenu.fi
Next step
Twenty minutes, no deck.
One marketplace or all twelve: we walk through where your account stands, what we would do first, and what it looks like when one team runs it as your Amazon function. If it is not a fit, you will know inside the call.
