How we work
Operators, not an agency
We run your marketplace business the way we run our own: accounts, listings, advertising, compliance sequence and reporting — one team and one operating system. We do not sell hours or decks; we run the account and you see the same numbers we do.
The difference
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An agency sends a deck once a month.
Operators work in the account every day, and you see the same numbers we do.
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An agency bills hours, or a share of your advertising budget.
Operators charge a flat fee per product per marketplace, so the only way we earn more is by running more of your catalogue.
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An agency puts an account manager between you and the work.
Our Account Manager is the one running the account, with specialists across five functions behind them.
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An agency's contract is the relationship.
Ours is the account: your accounts and your data stay yours, and every authorisation can be revoked by you.
01 · Commitments
What you can hold us to
- Problems answered within four hours on working days.
- Account health monitored daily, not weekly.
- Nothing reaches your listings unreviewed.
- Your accounts and your data stay yours.
- Your business and products understood end to end; every recommendation rests on that.
02 · Five functions, one team
Five functions, one team
One Account Manager owns your account end to end: the single point of contact, the priorities, the reporting, and the specialists across the five functions.
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Advertising.
Sponsored Products, Sponsored Brands and Sponsored Display, run against advertising cost of sales, total advertising cost of sales and organic rank — not impressions.
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SEO and listings.
Titles, bullets, backend terms and A+ content written for the search language of the marketplace they are sold on. Localisation, not translation.
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Graphics.
Listing images, A+ content and the brand store, made for the market they sell in.
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Catalogue.
Variation families, flat files, listing uploads and catalogue monitoring across marketplaces — the part of Amazon that breaks quietly.
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Troubleshooting.
Account health, suppressed listings, stranded inventory, Buy Box, compliance cases and Seller Support — its own discipline, not an afterthought.
03 · What we do not do
What we do not do
- We do not file VAT or EPR registrations. A specialist partner does; we sequence them into the plan and chase them so the launch date holds.
- We do not present a projection as a measurement. A number on this site or in your portal is either measured from your account or sourced, or it is not there.
- We do not offer reference calls. Results are shown with the client's written consent, and the figures are discussed in the call.
04 · The plan — five steps
The plan — five steps
Live selling follows the registrations, not the calendar.
- 01 Analysis. We read your catalogue and your claims against the German and UK shelves and say what would meet them as written. The shelf and the category rules, read for your products · Your claims against EU and UK rules — what survives, what is rewritten · Catalogue fit: which products travel, which do not.
- 02 Strategy. We choose the first market, the route — your accounts or ours — and the product family that leads, and we put a launch window on it. Market order and launch window against Amazon's calendar · Route A or route B, with the reasons · Lead products and the registration sequence, planned with the partners who file.
- 03 Setup and Localization. The catalogue is made ready for Europe. Account setup: Seller Central for Europe and the UK, brand registry, FBA plan · Localization: listings rebuilt for the local language and the words shoppers actually search · SEO and listing optimization: titles, bullets, backend terms, A+ content · AvenuOS connection: your data flowing from day one.
- 04 Standardized Growth. Launch, advertising and daily operation, read weekly. Advertising against local search terms, read on rank and efficiency · Maintenance: account health checks, troubleshooting, listing and catalogue upkeep · Sales development along the strategy — new products and markets in their turn.
- 05 AvenuOS. Personal service powered by AvenuOS: your reporting, your insights and your Avenu team in one place.
Amazon's year — the two launch windows
05 · Two ways to work with us
Two ways to work with us
Same team, same AvenuOS, same daily operation. The difference is whose account it is — and therefore who carries the compliance.
- Your account. Any Amazon marketplace — Amazon.com to Amazon.se — one or all twelve. You own the account, the stock and the seller-of-record role; we run it as your Amazon function. Start with one marketplace and add the next when the numbers say so; the fee model does not change.
- Our account — Europe only. For a brand outside the EU: we buy your goods and sell them on Avenu's own European account as seller of record. You ship to one place and stay out of European compliance.
| A — You own the accounts, we run them | B — We buy your goods and sell them as seller of record | |
|---|---|---|
| Seller of record | You | Avenu |
| Accounts and inventory | Yours | Ours — we buy your goods |
| VAT, EPR, Responsible Person | Yours — we run it with you | Ours, not yours |
| Daily operation | Avenu: advertising, listings, catalogue, account health | Avenu, the same team |
| You | build an EU footprint of your own | ship to one place, and stay out of European compliance |
| First step | Analysis, then strategy | The same |
Both start with the same two steps, analysis and strategy. Which way fits you is the strategy's first deliverable.
06 · The people
The people
One remote team: leadership in Finland, specialists across time zones, one working language.
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Ville Hälinen
CEO, co-founder · LinkedIn
ville@avenu.fi · +358 40 705 9996
Leads Avenu, sales and client strategy, and still works in client accounts.
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Eero Manninen
CMO, co-founder · LinkedIn
eero@avenu.fi · +358 50 361 4865
Leads the operating team and the daily work in the accounts; international marketplace experience across Germany and Asia.
Next step
Twenty minutes, no deck.
One marketplace or all twelve: we walk through where your account stands, what we would do first, and what it looks like when one team runs it as your Amazon function. If it is not a fit, you will know inside the call.
