Kukko had already taken the first steps toward Amazon sales, with several gluten-free beer products listed on the marketplace. While the initial presence was established, there was untapped potential in both visual presentation and marketing execution.

The main goals were to:

• Boost sales and improve the visibility of Kukko’s gluten-free beers.

• Focus efforts on the German market first, with an eye toward broader expansion across Central Europe.

• Successfully launch a new product: the Helles beer (blue can).

Challenges

• Kukko’s brand visibility on Amazon was limited.

• Although competition existed, our data analysis revealed a clear niche opportunity in the gluten-free beer category.

• Visual assets, SEO implementation, and branding had room for improvement to build stronger consumer trust.

• Advertising efforts had not yet been fully leveraged to drive growth.

Actions Taken

To address these challenges and achieve Kukko’s goals, we implemented a comprehensive overhaul:

• Listing Optimization: We overhauled all existing product listings, improving SEO, updating product images, implementing A+ content, and refreshing the Amazon brand store. The listings emphasized Kukko’s key strengths, including its gluten-free status and eco-conscious values.
  
  
• New Product Launch: The Helles beer was introduced with a tailored Amazon launch strategy, supported by optimized listings and promotional campaigns.
  
  
• Brand Cohesion: We established consistent, professional branding across the entire Amazon presence to enhance recognition and trust.
  
  
• PPC Advertising: Using strategic SQP (Search Query Performance) analysis, we segmented competitors and targeted mid- and bottom-funnel keywords through a mix of defensive, PAT (Product Attribute Targeting), and automated campaigns.
  
  
• Logistics and Fulfillment: Amazon’s FBA model was implemented to streamline logistics and ensure fast, reliable delivery.

Results

• Sales grew by over 240% compared to the previous year, with a consistent and efficient TACoS of around 7%.

• Kukko’s products significantly improved in organic rankings, driving a noticeable increase in branded search traffic.

• The introduction of the Subscribe & Save program led to higher customer retention and recurring purchases.
  

Long-Term Benefits

• Stronger brand presence and steadily growing sales on Amazon.

• A solid foundation established for expansion into additional European markets.

Client Feedback

The client shared their satisfaction with the results: